24/7Support across 3 Shopify brands
AI customer service assistant
One assistant answering order, delivery and returns questions across all three of NK Group's Shopify stores — on web chat and phone.
Read case studyHonest AI and automation for businesses tired of the hype.
Senior delivery, fixed prices, no vendor kickbacks. We help small UK businesses use AI and automation where it earns its place, build it properly, then hand it over.
10+ yrsSenior delivery on every project
FixedPrice agreed before we start
£0In vendor commissions, ever
The gap
Most small businesses get stuck.
Large consultancies are too expensive. Boutique agencies often push specific software because they earn a commission on it. Owners are left guessing which AI tools are transformative and which are just expensive distractions.
Neto fills the gap. We provide independent, senior-level expertise on a fixed-price basis. We don't just recommend tools — we build the systems, automate the repetitive work, and make sure your team actually knows how to use them.
Capabilities
How we help
01
AI Strategy
A clear, practical plan for where AI and automation will actually help your business — focused on real wins, not hype or a vendor's sales pitch.
02
Workflow Automation
Connecting the tools you already use — email, spreadsheets, your CRM — so information moves between them automatically, without re-typing or the errors that creep in.
03
AI assistants
AI assistants trained on your own information, so your team — or your customers — get instant, accurate answers instead of digging through files.
04
Getting your data in order
Tidying up where your information lives so it's actually usable — and ready for whatever you want to build next.
05
Scaling Operations
Putting systems in place that let your business grow revenue without a matching rise in headcount or overhead — so more of each sale stays profit.
The process
How it works
Discovery call
A 30-minute deep dive into your current bottlenecks. If we can't help, we'll tell you straight away and point you in the right direction.
Fixed scope
No hourly rates. We define the exact delivery outcome and a fixed price. You know precisely what you're getting and what it costs.
Delivery & handover
We build, test, and deploy — then train your team, so you're never left dependent on us for the long term.
Case studies
Recent work
+200Extra enquiries / month
AI voice agent for customer enquiries
A bespoke voice agent answering Autobliss's calls 24/7 — capturing bookings and enquiries that were previously lost to missed calls.
Read case study520 hrsManual admin removed / year
Eliminating manual admin
Turning on-site paper job sheets and WhatsApp photos into instant, searchable digital records for a growing field services team.
Read case studyThe Neto standard
Why Neto
Independent advocacy
We don't sell software and we don't take commissions. Our loyalty is strictly to your P&L.
Fixed prices
Our quotes are final. If it takes us longer than we thought, that's our problem — not yours.
Senior delivery only
You won't be handed to a junior. Every project is led by a senior technologist with 10+ years' experience.
Pragmatic over perfect
We chase 80/20 wins. We'd rather ship a working automation in two weeks than a perfect one in two months.
Who's behind Neto
A senior technologist, on every project.
Neto is James Hodgkinson. After more than ten years building software and automation, I started Neto to give small UK businesses the kind of senior, independent help that's usually reserved for big budgets.
When you work with Neto, you work directly with me — not a sales team, and never a junior. I'll tell you honestly what's worth doing, build it for a fixed price, and hand it over so you're never dependent on me.
James Hodgkinson · Founder, Neto
Connect on LinkedInLet's talk
Let's see if there's something worth building.
Book a no-obligation 30-minute discovery call to talk through your operations. No pitch, no pressure.
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